Strategic alignment to create focus and priority
The new strategy also implies that KOAT will discontinue activities which are not regarded to be core for the future anymore. This includes the development and sales of standalone internal logistics projects instead of complete automated sorting and packing lines. ‘We believe that focusing on complete lines end-to-end enable us to differentiate and to add real value for our customers. Within such projects, we have unique IP to offer with the combined strengths and capabilities of Crux Agribotics and KOAT’, says Alex E. Kind, CEO and Co-Founder of Kind Technologies.
The KOAT product portfolio and future developments will be driven by and in function of the growing Crux Agribotics’ business. Its installed base will be continued to be serviced by the organization. For future projects or expansions, KOAT and Crux Agribotics will also work with existing and new partners to offer customers the solutions and continuity they need. The KOAT brand, entities and external agreements will remain in place.
In addition to aligning its portfolio for packing centers, the companies intend to accelerate the development of the Crux Agribotics robotic harvesting technology.
Move to one new head office
To facilitate this new strategy and focus, both companies will move to a new office in Eindhoven in the third quarter of the year. With all teams working out of the same office, learning from each other and leveraging synergy between all disciplines becomes much easier.
The new modern building is a representative and inspiring workspace. Also it is fully sustainable in line with Kind Technologies’ purpose, ‘Be Kind to the World’. It offers colleagues and visitors a pleasant work environment with extra facilities such as a restaurant, gym and different areas to collaborate, meet and relax.